What is digital culture?

What is digital culture?

Dive into the world of digital culture with this comprehensive guide. Learn what digital culture is, why it's crucial for successful digital transformation, and how to nurture it within your organisation.

You might not have heard the term 'digital culture' yet - it's a fairly new concept, and an area of active research. But I'm sure you've heard of 'digital transformation' - a related discipline that one hears of so often in consultant meetings that you wonder whether you need to implement a consultant-word-swear-jar. But as it so happens, digital transformation, and the problems associated with that philosophy, provide the perfect way to explain what digital culture is, and why it's the next evolution in tech enablement strategy.

Ever walked into a room and felt an immediate sense of harmony? That's what we call Feng Shui in interior design. Now, imagine that same sense of balance and harmony, but in the digital space within your organisation. That's what we call a mature digital culture. It's a bit like digital Feng Shui, where everything just works and feels right.

What is Digital Culture?

Digital culture is the values, attitudes, and behaviours that shape how people use digital tools in the workplace. It's not about the fanciest gadgets or the latest software. It's about how these tools are used to enhance productivity, collaboration, and innovation. In a strong digital culture, people and technology work together harmoniously to get work done. The focus is on how tools can adapt to fit our workflow, rather than our workflows adapting to tools.

Why Does Digital Culture Matter?

A strong digital culture is the backbone of any successful digital transformation. It's like the yeast in your bread dough; without it, your bread won't rise, no matter how good your ingredients are. A McKinsey report found that less than 30% of digital transformations succeed, and the success rate is even lower for larger organisations. The report identified five key factors for success: leadership, capability building, empowering workers, upgrading tools, and communication. All these factors are deeply rooted in an organisation's digital culture.

Assessing Your Digital Culture

Before you can improve your digital culture, you need to understand where you stand. This involves assessing your organisation against dimensions of digital culture such as digital literacy, agility, customer focus, and data-driven decision-making. This assessment can be done through surveys, workshops, and interviews with team members. The goal is to create a clear picture of your current digital culture and identify areas for improvement.

Building a Mature Digital Culture

Building a mature digital culture is not a one-off project; it's a continuous journey. It involves developing a digital strategy that aligns with your business objectives, and then implementing this strategy through a series of projects. It also involves investing in digital skills training for your staff and promoting a culture of continuous learning.

Case Study: A Journey Towards Digital Maturity

Let's take a look at a real-life example. We worked with an organisation that was struggling with a lack of unity and collaboration due to the use of different tools by different teams. There was no clear central source of truth as everything was stored in separate Google Sheets. We helped them implement a task management solution and a Salesforce project that established a single source of truth. This led to streamlined workflows and automation of previously manual processes. The result? A more unified, efficient, and digitally mature organisation.


In conclusion, a mature digital culture is not just about using digital tools; it's about creating a digital mindset. It's about making digital an integral part of your organisation's DNA. So, are you ready to start your journey towards digital maturity?